Creative
L'Occitane X Pierre Hermé
2020 Chinese V-Day
L'Occitane X Pierre Hermé body care product new launch:
Let's have a French style afternoon tea with brand friend YU Kewei & MENG Jia.
Which macaroon flavour is your favorite?
In this social content, readers were asked to rotate their screen to have horizontal reading experience. Scroll left to see more dessert on the "table".
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Corporate Social Responsibility Project during Covid-19
January 2020
Charging of Brand Communication, my PR teammates and I acted swiftly at the very beginning of the epidemic as an entreprise with social responsibility.
1st poster:
on the first day of lunar new year when the epidemic is officially diffused in media.
"Hand in hand, heart with heart, we guard for all hopes and courages. We genuinely ask you to pray for the angels who are defending for our lives at the front line."
2nd poster:
Shortly after the Spring Festival, we managed to get contacted with NGO: Shanghai Song Ching Ling Foundation to donate 10,000 pieces of hand creams and body lotions to frontline hospitals in Wuhan.
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L'Occitane X LELETEA
September 2019
A collaboration with a trending tea beverage brand beloved by the young generation.
We co-reciped a new tea production Fruity Pineapple with golden shining bubbles in it just like the micro oil capsules in our skincare product Reset Serum.
I co-created the visual presentation with the design team of LELETEA and my social retainer agency.
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L'Occitane X Rifle Paper Co. 2019 V-Day
A collaboration with a paper artist based in Shanghai.
Every scenario depicts one stage in love.
A metaphor in connection with each star product.
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L'Occitane Spring Festival Social Engagement
2019
1st: new year electronic wish card
2nd: the inner page of the wish card
3rd: the visualisation of a lucky draw board, a traffic hook to offline store visit
L'Occitane X Sonny Angel
2019
An exclusive love only for you!
Gen-Z targeting collaboration with a famous Japanese "blind box" doll brand.
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Love at the Street Corner (Online Pop-Up Store)
2019 Chinese V-Day
Unique story-telling+Gift ideas= a 100% sweet Valentine's Day
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L'Occitane FM1976 Radio
Biodiversity Protection Project
2019 4/22 Earth Day
I'm responsible from creation to delivery, from script to visual of the Earth Day project.
Audio by two brand ambassadors, ZHAO Liying & ZHU Yilong.
Let their soothing voice tell you a real story of Almond trees and Verbena growed and protected in Provence.
A tribute to 4/22 Earth Day!
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Social shooting for BA & EC
This type of assets are shot with agility in a less-serious way to fill instant demands from BA and EC private-zone.
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Festive Social Poster Production
Regular
Festives includes:
24 solar terms
national holidays
international festivals
KOL Almond Hand SPA Experience
This video is aimed to help offline store to promote hand spa service for new recruit.
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VIP Week Grand Treat
2019
Social asset shooting and production under a theme of Starshine VIP Week, an annualy omni-channel promotion.
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