Resume
Experience
Nov 2018 - Sept 2020
ASSISTANT DIGITAL MANAGER
L'OCCITANE EN PROVENCE
SHANGHAI/CHINA
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in charge of daily operation of 4 brand social accounts including WeChat, Weibo, Tiktok and Little Red Book (with 2.7 million followers in total)
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produced 300+ social assets annually
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generated 1400+ influencer contents and initiated Key Opinion Consumer project
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led almond line always-on project using a combination of SEO and influencer marketing via mainstream search engines and social platforms
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​core member of S-level Tmall marketplace campaigns including Double 11 Festival and Super Brand Day
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pioneer in both social & e-commerce live streaming business
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established and managed daily SEM (brand zone on Baidu search engine) for brand official website
July 2017 - April 2018
E-COMMERCE EXECUTIVE
L'ORÉAL
SHANGHAI/CHINA
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in charge of social E-Commerce business on Little Red Book marketplace for SHU UEMURA
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in charge of sales operation on vip.com marketplace for L'ORÉAL MY BEAUTY BOX
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responsible for business intelligence for more than 10 brands in Luxe Division over e-commerce channels
July 2016 - June 2017
MANAGEMENT TRAINEE
L'ORÉAL
SHANGHAI/CHINA
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in charge of e-marketing activities on Tmall marketplace for L'ORÉAL MY BEAUTY BOX
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responsible for social account management on WeChat and Weibo
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first-hand of operation for all forecast, packaging and logistics activities
July 2015 - June 2016
INTERN
L'ORÉAL
SHANGHAI/CHINA
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assisted content structure optimization, page design and EDM/SMS marketing for YSL BEAUTY and SHU UEMURA brand official sites.​
Education
2012 - 2016
SHANGHAI INTERNATIONAL STUDIES UNIVERSITY
BACHELOR'S DEGREE
SHANGHAI/CHINA
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the top 1 university for language study majors in China
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Major: International Economics and Trades
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GPA: 3.57 (top 5%)
2015
ROTTERDAM BUSINESS SCHOOL
EXCHANGE
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Major: International Business and Language
ROTTERDAM/THE NETHERLANDS
Languages
English (proficient)
French (B1 level)
Chinese (mother tongue)