Project
My project experiences from 2015 to 2020
with role ranging from Social Marketing, E-Commerce and Digital Advertising
L'OCCITANE
2019 Double 11 Festival on Tmall Marketplace
Squad Team Member - Digital & Social
Key responsibility for me was to create campaign social assets, to enhance social engagements, as well as influencer marketing. As a highly efficient team ( 1 EC manager + 2 PM + 1 Digital + 1 Logistics) we have reached a 100%+ sales growth during the most important e-commerce promotional campaign of the year.
L'OCCITANE
Launching brand social account on Tiktok and Little Red Book
Key Responsible
Established official brand exposure on these 2 new trending apps; daily tasks include producing customized social assets, executing media-buy activities and improving traffic path to online & offline store. First year fans growth +50,000 for each account.
L'OCCITANE
Almond Line Always-On Project
Key Responsible
To assist Almond range grow by 90% in FY2020, I led an Almond Always-On Project in 2020 using a combination of influence marketing and SEO for varied mainstream search engines (Baidu/360/Shenma) and social platforms (Tiktok/Little Red Book/Zhihu).
L'OCCITANE
Boosting Live Stream Business
Key Responsible
Successfully conducted1st virtual reality live stream in China beauty industry featuring by virtual idol Luo Tianyi and famous online top sales Austin LI.
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Launched series of Tiktok live broadcast program under theme “Home SPA” during Covid-19 period.
L'OCCITANE
Influencer Project
Key Responsible for Body & Hand Category
I ran cross-platform influencer marketing activities for body & hand category, adopted KOL+KOC tactics and helped to create 1400+ influencer contents per year.
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L'OCCITANE
Brand Social Asset Production
Key Responsible
As the provider of social assets, I produced 300+ still & video social assets per year for owned media/EC landing page and product page/offline BA private zone.
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Please click CREATIVE to view my works.
L'OCCITANE
Building new official website
Providing SEM Support & social platform integration
Supported EC Manager during the process of launching a brand-new brand.come from ground. Tasks include SEM (establishing Brand Zone on Baidu search engine), preparing brand contents, improving traffic path from brand social account, as well as integration of a mini-store in WeChat.
SHU UEMURA
Social E-Commerce Construction on Little Red Book
Site Manager
Initiate the 1st trial of social E-Commerce model inside l'ORÉAL CHINA. Annual avrg conversion 2% in 2018 due to high-quality traffic in content community.
